Veeam reminds partners of data’s role in a digital transformation play

Vendor’s recent VeeamON event underlined its belief in the need to focus on the data

Veeam has spent a lot of the coronavirus pandemic making sure its partners are armed with the right skills, including digital marketing and certifications, but is increasingly looking to a post-Covid world, where data is going to underpin further digital transformation moves.

The vendor held its VeeamON event last week with a raft of announcements, including its cloud data management tool, Availability Orchestrator v3, along with its move to supply more solutions in AWS Marketplace with the firm gaining AWS Storage Competency Status.

For partners looking for the larger trends, particularly where the market might be headed once more normality returns in the second half of the year, the takeaways were around data and its importance to digital transformation plans.

“A major focus of VeeamON has been the criticality of data to business success as our customers undergo rapid Digital Transformation,” said Danny Allan, chief technology officer (CTO) and senior vice-president of product strategy at Veeam.

“Automating manually intensive processes and driving greater business value by unlocking the potential of otherwise dormant data is key to a more agile business.”

He added that the tie-up with Amazon Web Services (AWS) was another step in the process of giving the channel the coverage to ensure that user data was managed and protected.

“Veeam R&D [research and development] efforts for future releases have always been built off of feedback from our strong user and partner community, and this latest release of Veeam Backup for AWS is no different,” added Allan.

“We continually remind our users and partners that it is the customer’s responsibility to make sure their data is protected and secure, whether it is stored on-premise or in the cloud – and even more so now when data holds more value than ever.”

“In Q1 of 2020, Veeam had increased the data protected in Amazon Simple Storage Service (Amazon S3) by more than 20x year over year,” he said.

Veeam has been keeping resellers bust in the lockdown with support on the digital marketing front and with training.

Speaking to MicroScope at the start of June, Alex Walsh, manager of channels for UK and Ireland at Veeam, said the firm had seen an increase in partner interaction with its marketing concierge offering.

The vendor uses this service to give resellers the option to share campaigns that it has already put together to keep customers informed, which can be presented under the partner’s own branding.

Reports in MicroScope’s sister title,, also revealed the strength of demand that the vendor had experienced from resellers looking to gain training.

The company reached its Americas partner certification goal for the whole of 2020 by the first week of April. The number of partners certified through the beginning of April also exceeded the total number of partners completing certification in 2019.

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