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HPE rolls out channel bundle to support SME push

HPE has handed the channel a small business focused bundle and increased incentives around its hyper converged portfolio

HPE has taken steps to make life easier for channel partners trying to unlock SME business with a bundle leaning on the services, servers and storage sides of its portfolio.

The vendor has rolled out a number of entry level configurations that should appeal to SME customers and can be taken out by the channel as an offering that includes servers, storage and Pointnext services.

The HPE SMB Offers range is designed to appeal to those customers that are looking for a package that a reseller can deliver and gives resellers the opportunity to add more hardware and services as the user grows their business.

“The range is intended to decrease sales cycles for partners, improve attach selling, simplify the number of SKUs that a channel partner has to work with for configuring SMB solutions and at the same time allow them the flexibility they need to meet customer needs,” stated HPE.

In addition on the storage front the firm is increasing the incentives for partners that sell SimpliVity as it looks to take more share in the hyper converged market.

By combining the SimpliVity software with ProLiant servers the vendor is hoping that a decent discount offer will encourage the signing of new business deals over the next six months.

"The channel is absolutely vital to HPE's push to build its UK share in the hyper converged market with the company aiming to see an increasing percentage of SimpliVity sales via its partner network," stated the vendor.

The firm quoted recent a Gartner analysis of the hyper converged market, which placed HPE in the top four vendors, and highlighted the growth opportunities that are resulting from a technology area that is enjoying rising customer demand.

HPE acquired SimpliVity a year ago with the specific intention of using the technology to gain a deeper foothold in the hyper converged market.

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