MicroScope+ Premium Content/MicroScope

Westcon-Comstor has been driving a strategy that views sharing data as a fundamental spur to growth, and recently shuffled its management team to support those efforts. Towards the end of last year, the distributor appointed Russell Blackburn, who had been working on the Comstor side of the distributor’s business, to a newly created position of senior vice-president of digital sales, with a brief to accelerate the adoption of the channel player’s PartnerCentral marketplace. He steps into the role at a moment when the distributor has already established an offering that is used by many partners keen to gain insights into their trading and opportunities, but is keen to evolve that further. “David Grant [Westcon-Comstor CEO] has made some investments in platforms, because we really believe we’ve got to evolve how we engage with our partners and our vendors,” said Blackburn. He added that PartnerCentral was one of the results of those efforts, and that he was given the chance to drive it forward. “I’m delighted to be able to pick ...