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It has been a couple of months since Adam Williamson stepped into the UK country manager role at Exclusive Networks with ambitions to tap into the opportunities that continue to exist in the market. Williamson was given the opportunity to lead the country after the distie promoted Rob Tomlin to handle the Northern European region. He is no stranger to the business, having worked in various roles over a 16-year career with Exclusive, and for the best part of the past decade was UK sales director at the channel player. It is an interesting time to take the helm, with the market dynamics and customer expectations changing as a result of artificial intelligence (AI) and increased security threats. “Go back in recent history, people told me distribution was going to die, and don’t get me wrong, hardware requirements are reducing, for obvious reasons, but the value that distribution can add and the scale that we can then drive the acceleration for vendors to get their technology into the hands of those end customers, that value is ...