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Pat Gelsinger has become the latest tech CEO to share a personal belief that IT needs to be a force for good in society and the economy. The VMware boss has joined a growing list of tech leaders who have in recent weeks and months expressed a view that great changes are coming, thanks to AI and automation, and these have to benefit people, rather than be used aggressively in the pursuit of profits and increase unemployment and inequalities. In September, at Dreamforce 2018, Salesforce founder and co-CEO Marc Benioff argued for what he called “inclusive capitalism” and urged the technology industry to set the highest possible ethical standards. In the same month Microsoft boss Satya Nadella used his keynote at Ignite to talk about the importance of sharing the wealth of digital transformation. In his keynote at VMworld Europe Gelsinger talked about a need to recognise that profits were not the only motivator and using technology for good was something that he was personally committed to. One example was around efforts to be ...