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Pulseway extends MSP support

Firm identifies marketing challenge faced by many MSPs and moves to help plug the gap

Pulseway is increasing the marketing support it can provide MSPs in recognition that many of those that have transitioned their businesses to a services model might be struggling to promote themselves and generate leads.

The remote monitoring and management specialist, which provides resellers and IT administrators with a mobile or web RMM app that allows them to manage their systems, has been looking to react to feedback from those MSPs that have chosen to work with the firm.

Many traditional channel players are under pressure to become managed service providers and the focus has been on ensuring engineering support is in place and sometimes the marketing effort lags behind.

Marius Mihalec, founder and CEO of Pulseway, said it had launched a MSP Toolkit as a free service for those that were using the vendor's app-based management product, to address those issues.

"We have listened to MSPs and have tried to understand their needs and how we can help them grow," he added "Lots of MSPs have a technician but don't have someone who is [handling] lead generation and demand generation."

Mihalec said that it had seen an increasing number of MSPs emerging in the UK, with around a quarter of its business now coming through those partners, as more recognised the need to increase their services and the marketing challenge was one that many faced.

Since the MSP Toolkit was launched last week around 70% of the firm's existing base of managed service providers have already logged into the service.

“As IT organizations continue to migrate to multi-cloud environments across globally distributed enterprises, the need for a single view to monitor and manage IT systems has become increasingly important to communicate across the organization,” said Mihalec.

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