Prior to BI implementation, the business heads at ING Vysya Bank found it a painstaking exercise to launch new marketing campaigns and to track and monitor their performance for timely intervention. The data collection
required to launch and manage campaigns was a time consuming and tedious exercise. The bank’s top management found it difficult to get quick and reliable MIS reports; the team preparing these reports had to collect data from different source systems and collate it manually. ING Vysya also found that its employees were spending a lot of time on these activities. Manual collation of data also left room for inaccuracies, inconsistencies.
The officials at the bank realized that using transactional systems for querying and reporting could even hamper the performance of its production systems. In addition, generating reports in the transactional systems was turning out to be costly. Thus, a business intelligence application was seen as the right solution to address these issues by the officials at ING Vysya Bank.
SAP Business Objects
BI system at ING Vysya Bank covers:
Benefits delivered by BI:
- Following implementation of SAP Business Objects at ING Vysya Bank, almost 2,200 reports are auto scheduled in a month. The number of auto-scheduled unique reports is 341 (341 X frequency = 2,200). Prior to BI implementation, a 10-member team in centralized MIS unit prepared and published around 1,000 reports.The count of unique reports was 214.
- ING Vysya’s dependence on MIS team has reduced as business users can now generate reports on their own.
- With BI, reports have become accurate, reliable.
- With accurate and timely reporting, senior management team at ING Vysya Bank is able to focus on key performance indicators for improved decision making.