Opinion
Opinion
Customer relationship management (CRM)
-
UK winners and losers in digital tech
The UK's retail and telecoms companies are among the best in the world at digital technology, but a survey of digital leaders shows there is still room for improvement for many UK firms Continue Reading
-
The high price of not understanding how automation works with existing software licences
Businesses must check their software licences before they introduce robotic process automation or they risk breaking the rules Continue Reading
-
How AI is disrupting the role of call centres and call centre staff
Artificial intelligence could eliminate many white-collar jobs in coming decades. Its effects are already being felt in the call centre industry, but there is still no substitute for the human touch Continue Reading
-
KYC: a financial services business enabler
In the financial services arena, know your customer (KYC) is set to emerge as a key strategic element of organisations’ business models Continue Reading
-
Consumer identity management is the core of real CRM
IAM + CRM is much more than simply IAM for external users, says Ivan Niccolai Continue Reading
-
Driving digital productivity in the UK
There is a need for British businesses to improve their adoption of digital technologies Continue Reading
-
Get closer to your customers by doing the co-creation tango
For years, IT has been in a formal dance with its customers, but in the disruptive world of co-creation, it now needs to learn to tango Continue Reading
-
Time for DevOps to get out of the weeds
Software and service providers face a battle to deliver new products, features and capabilities faster than ever Continue Reading
-
The new dawn of brand: You are only as good as your software
We can make computers exciting, and we can capture our unique cultural personalities, writes Alan Trefler Continue Reading
-
Why businesses need brilliant social media
Social media is tturning out to be arguably the biggest disruptive challenge business has to face Continue Reading
-
Buyer beware: second-hand user licences mired in uncertainty
Despite a recent European Court of Justice ruling on the sale of used software, second user licensing remains a contentious subject Continue Reading
-
Don’t create a mobile enterprise app for the sake of it
Enterprise mobility applications need a clear objective, advises Accenture’s Nisha Sharma Continue Reading
-
User acceptance testing needs real training, not just a short course
In spite of its importance, user acceptance testing (UAT) is often chaotic, problematic and ineffective Continue Reading
-
Forrester: The secrets of digital disruption
Companies can exploit digital disruption to unleash the next wave of innovation, says Forrester Research Continue Reading
-
Unleash the value of consumer data
Companies' ability to capture, mine and analyse consumer information has the potential to deliver economic value Continue Reading