London Fire Brigade is using SAS business intelligence software to help it prevent fires and evaluate risks. The SAS software is being used to reveal high-risk areas, allowing the service to visit homes considered more prone to fire.
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As with the rest of the public sector, London Fire Brigade is under pressure to control costs and manage resources more efficiently. Working in a more informed way - ensuring staff are deployed and activity is targeted where it can have the biggest impact - is key to meeting these demands.
The SAS data model evaluates 60 data elements, including census data and population demographics, broken down into 649 geographical areas, plus type of land use, data on deprivation, Mosaic lifestyle data, historic incidents and past prevention activity.
SAS has allowed London Fire Brigade to move away from planning based on historic incidents - seeing where fires happened in the past - and instead explore where they might happen in the future.
SAS software is also widely used in the intelligence and banking community for tracking fraud.