Opinion

Opinion

Desktop PCs

• Column: Talking the language of the datacentre sale

  Firehost, Quantum, RiT and RSVP all illustrate the different approaches you can take to selling to tough customers like datacentre buyers. At the recent Cloud Expo show, it was impossible to avoid Firehost, whose branding was all over the place ...  Continue Reading

• Column: Is Britain cheapwalking into oblivion?

  British industry seems to have an almost suicidal short term fixation with being cheap. Our book publishers, for example, always gave Amazon better discounts, because it could sell more books by undercutting the book shops.  Continue Reading

• Cars rather than computers getting the ad money

  Where it was once computer adverts that grabbed the attention in the breaks in Super Bowl coverage this time around it looks set to be cars that are being plugged in the moments between the action.  Continue Reading

• Column: 2012 forecast is boils, wailing, teeth gnashing, Ethernet

  Does anyone still believe you get a bargain in the sales? Everyone knows BOGOF is a RIP-OFF. When the supermarket says you can Buy One and Get One Free, we all know they've Re-priced One to Pretend One's Free. Well thank God the January sales are ...  Continue Reading

• Super branding as all eyes focus on the last four

  There are two contests which are currently dominating the television talk shows and radio phone-ins in America. The first is the race for the Republican nomination in the race to be the candidate to run against the President in the next election.  Continue Reading

• For Kodak the struggle is to stay relevant

  Kodak is all too well aware of the changes that have happened in its natural markets that have left it now seeking bankruptcy protection. The digital revolution has not just touched its film operations but also had an impact on its printing ...  Continue Reading

• Column: What's the problem with Booth babes?

  Browsing Twitter the other day I was astonished to see so many people attacking me. The phrase Booth Babes was even trending! At first I assumed it was one of those dreadful men  Continue Reading

• Five minute interview: Amanda Dunn, PEER1 Hosting

  This week, MicroScope's Five Minute Interview turns its spotlight on Amanda Dunn of PEER 1 Hosting. Tell us what you do for a living work as the Business Development Director for EMEA at PEER 1 Hosting.  Continue Reading

• Column: Would you rather have world peace, or an iPad 2?

  In the first of a new series of columns for MicroScope.co.uk, Billy MacInnes tries to make sense of a glut of surveys on the tablet market.  Continue Reading

• Can Logica and CityMeetsTech create a culture of innovation?

  Logica recently held an event that asked: Has Britain lost its way as an innovator? How do we reclaim our position? While Logica tries to wrestle with that problem and create an innovation culture, there's another battle going on a mile or so down ...  Continue Reading

• iOS5 and iCloud upgrade is a painful process

  There was a lot of hype around iCloud and the launch of iOS5 yesterday. They were bringing lots of wonderful features for Mac, iPhone, iPad and iPod Touch users, far too many for me to list here.  Continue Reading

• Energy back as part of the channel pitch

  Energy seems to be growing in popularity as a buzz word again as more customers look to get their data centres running as efficiently as possible.  Continue Reading

• Best value for government contracts? What about everyone else?

  Interesting to see Lord Digby Jones, former head of the CBI, calling on the government to change its procurement strategy and use "best value" rather than" best price" as the yardstick for contracts.  Continue Reading

• Jobs' genius was to force the industry to innovate

  On Tuesday this week the Apple faithful gathered in California to watch what they thought would be the unveiling of the much-anticipated iPhone 5. But they were to be disappointed.  Continue Reading

• Steve Jobs: the first business superstar?

  If you want to gain a sense of Steve Jobs' achievements, you only need to look at the reaction to his death.  Continue Reading