In Depth

In Depth

Social media technology

• Future fashion: does that dress come in digital?

  A visit to a technology-fuelled fashion pop-up paints a picture of a world where retailers and brands sell virtual clothes for usage solely in consumers’ digital lives  Continue Reading

• What the EU’s decision on Facebook means for social media

  Recent ruling by the Court of Justice of the European Union will have global implications for social media companies and any organisations that host online content  Continue Reading

• How retailers are using social to reach Gen Z and beyond

  The younger generation of shoppers are all using social media, so how are retailers using influencers to reach these potential customers and their spending power?  Continue Reading

• The emergence of the shopping centre-as-a-service model

  Shopping centres have been morphing into wider entertainment, leisure and hospitality venues for some time, but their role is set to evolve yet further  Continue Reading

• Building a 5G city: Bristol’s valuable lessons for the UK’s digital future

  West of England Combined Authority is taking part in DCMS’s 5G Testbeds and Trials programme, exploring applications for tourism and entertainment. We find out how it is applying its learnings to life in Bristol and Bath  Continue Reading

• Facebook’s privacy game – how Zuckerberg backtracked on promises to protect personal data

  Facebook promised its users privacy then quietly abandoned its promises in pursuit of profits. Now it faces antitrust regulation  Continue Reading

• Rise of the machines: How AI is changing unified communications

  Artificial intelligence is now moving into live UC environments at scale. We look at the impact it will have and what lies ahead  Continue Reading

• The changing face of enterprise collaboration

  Enterprises are turning to social platforms to optimise communication among their workforces. Computer Weekly looks at some examples  Continue Reading

• How privacy could breathe new life into personalisation

  As much of the advertising technology used by marketers to deliver personalised content online is deemed unlawful, there are signs regulation could actually be a win-win for both consumers and business – as long as the industry embraces change  Continue Reading

• Big tech chiefs boycott parliamentarians investigating citizens’ privacy

  An International Grand Committee on Big Data, Privacy and Democracy considers whether failure to protect citizens’ privacy constitutes grounds for anti-trust regulation against Facebook and other big tech companies  Continue Reading

• How retail store technology is filling the ‘imagination gap’

  Retailers are using in-store technology to reduce the time between shoppers’ consideration phase and purchase, but how is it engaging them and triggering conversions?  Continue Reading

• Cutting employees some Slack: The rise of messaging apps in retail

  Slack’s 2019 stock market debut raises the profile of enterprise collaboration software, but what options do retailers have in this space and how are they using the technology?  Continue Reading

• Interview: Andy Berks, digital product director, Asos

  Asos’s digital product director Andy Berks talks about how the online retailer has used AI and machine learning technologies – and why the needs of the customer have to come first  Continue Reading

• Fashion retail’s sustainability challenge and how technology can help

  UK fashion retailers were grilled in Parliament last month on sustainability, so how might technology like blockchain or online recommendation tools help as they look to improve their green credentials?  Continue Reading

• Manchester’s evolution from rag trade to e-commerce riches

  As Amazon and Moonpig plan to open Manchester hubs, the focus once again turns to the city’s in-demand digital and e-commerce scene  Continue Reading