Digital Transformation: Re-Engineering The Enterprise
The emergence of a digital economy is occurring faster than expected and a Gartner survey has revealed that nearly 50% of marketing budgets will be spent on digital marketing. The shift in spending from traditional resources to digital resources is creating both opportunities and threats for both public and private sector enterprises making the management of cost and value a key focus.
To support the enterprise’s transformation it will need to develop agile and innovative capabilities as well as further industrialising IT by exploiting emerging cloud services, automation and building on the foundation of established methods, processes and services.
The knowledge of the thought- leaders and practitioner speakers at this event stress on how to achieve and keep the enterprise’s “Eyes” on the focal point of cost and value.