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The SocialITe

Discussing the trends, technologies and corporate strategies for social media.

March 2010

  • Where are the comments?

    Mark Hillary 31 Mar 2010
  • Take a look at the Guardian 'Comment is Free' blogs. There's quite a lot of commenting going on there. Those blogs attract attention from news readers because the blogs are specifically designed to ...

  • FourSquare for Mayor

    Mark Hillary 30 Mar 2010
  • Most of the social media advisory work I get involved in is related to the B2B space, helping companies that only ever sell to other companies. I realise that a lot of the noise in social media has ...

  • Ask the Chancellors

    Mark Hillary 29 Mar 2010
  • Tonight on Channel 4 the first of the big election debates will take place with their 'Ask the Chancellors' programme. It's a live debate featuring chancellor Alistair Darling (Labour) and both the ...

  • Twestival - underwhelming or ?

    Mark Hillary 26 Mar 2010
  • Whisper it quietly because it would be heresy to say in front of social media types, but were you also underwhelmed by the London Twestival? I blogged about it here yesterday, just as I was on my ...

  • Will breakdance for money

    Mark Hillary 26 Mar 2010
  • It was 2005 when NY Times columnist Thomas Friedman published his book 'The World is Flat'. This was quite an event as Friedman developed his views on globalisation and demonstrated to readers that ...

  • London Twestival

    Mark Hillary 25 Mar 2010
  • It's the London Twestival this evening.Not only does it mean that bloggers and Twitter users will get together to do some good by raising money for charity, but it's also a great opportunity for ...

  • What's the real broadband target then?

    Mark Hillary 24 Mar 2010
  • On Monday I listened to Prime Minister Gordon Brown outline his vision for a Digital Britain. I commented at the time on his elevation of the penetration target for high-speed broadband across the ...

  • This is the social budget

    Mark Hillary 24 Mar 2010
  • Politics is a great example of how social media can be used by organisations. I've written in the past about the Obama presidential campaign and how they used support that could be multiplied ...

  • Nestlé takes a break from reality with KitKat

    Mark Hillary 23 Mar 2010
  • Swiss confectioners Nestlé cooked up a social media storm at the tail end of last week over Greenpeace claims that Nestlé uses palm oil in their KitKat product. The subsequent palm deforestation is ...

  • Tories crowdsourcing budget response

    Mark Hillary 23 Mar 2010
  • Tomorrow is the final budget of this government, possibly of the present Labour administration if the many predictions of their demise are to believed. And what just dropped into my email, but a ...

  • Gordon Brown and the future of Digital Britain

    Mark Hillary 23 Mar 2010
  • Yesterday, I sat with a group of tech journalists in King's Cross as the Prime Minister, Gordon Brown, outlined the latest proposals on building Britain's digital future.And one of the pledges that ...

  • Where's the real comment from SXSW?

    Mark Hillary 16 Mar 2010
  • I'm jealous of all the Twitter updates describing how people are enjoying their time at the SXSW festival. Each year I mean to arrange my own passage there and each year I fail miserably and never ...

  • An odds on winner

    Mark Hillary 11 Mar 2010
  • In this world of using social media for business, it's easy to forget that there are other devices out there on which business can be done, it's not all about laptops and mobiles. I went to see the ...

  • Your vote by tweet?

    Mark Hillary 10 Mar 2010
  • I met the Sky political editor Adam Boulton recently and I was asking him about Sky plans for integrating social media tools, such as Twitter, into the general election coverage. It seems like a ...

  • Enterprise Social Media

    Mark Hillary 08 Mar 2010
  • This blog is about being social in the workplace, the use of social media by the enterprise and how interactivity and dialogue is changing the way enterprises operate within their markets. As such, ...