CW500: JC Mighty, head of audience development, Mail OnlineDate: Jun 26, 2014
With the economy picking up, organisations need to embrace being digital by default. Organisations are beginning to realise that being digital does not mean getting rid of the call centre, and it does not always mean keeping costs low either. Businesses should begin to put the customer at the heart of the business process to ensure that customer experience is top priority.
In this CW500 video, JC Mighty, head of audience development, Mail Online, discusses digital customer engagement and how organisations should embrace the digital era to improve customer experience.