CW500: JC Mighty, head of audience development, Mail Online

CW500: JC Mighty, head of audience development, Mail Online

Date: Jun 26, 2014

With the economy picking up, organisations need to embrace being digital by default. Organisations are beginning to realise that being digital does not mean getting rid of the call centre, and it does not always mean keeping costs low either. Businesses should begin to put the customer at the heart of the business process to ensure that customer experience is top priority.

In this CW500 video, JC Mighty, head of audience development, Mail Online, discusses digital customer engagement and how organisations should embrace the digital era to improve customer experience.

Read more about digital customer engagement here.

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