One year on from the Leitch Review, a Microsoft survey shows that business leaders still view IT as a skill that is more relevant to future generations than those currently in employment.
Many years ago, I remember being taught to differentiate between user wants and user needs, writes Robina Chatham visiting fellow at the Cranfield School of Management. The latter were to be addressed, but the former were to receive a polite no. I now understand that wants have an emotional element, and if not addressed lead to grumpy and adversarial customers.