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Photos: Best businesses on Twitter - What you need to know

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Ford Best businesses on Twitter What you need to know

Ford Best businesses on Twitter What you need to know

Some – although by no means all – big companies do understand how Twitter should be used, and Ford is one of them.

It doesn’t use the site to advertise, but to connect with people and “humanise” the brand. It has several different accounts, each a different channel to connect with different market segments.

- Twitter Business Book

- http://twitter.com/ford

 

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