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McDonald’s selects Capgemini to help it drive digital customer services

Fast-food chain decides to outsource its digital developments globally to French IT services giant

Fast-food chain McDonald’s has chosen Capgemini as its global supplier to support the use of digital technology for its customers.

The company has signed a multi-year deal with the French IT services giant, which will work with IT consultancy Publicis.Sapient to develop, deploy and maintain disruptive technologies for McDonald’s Restaurants.

“As a strategic provider, Capgemini enhances our ability to bring speed, scalability and disruptive innovation across our restaurant and digital technologies as we continue to transform the customer experience through greater convenience and personalisation,” said Jim Sappington, executive vice-president – operations at McDonald’s.

The two companies already have a high level of trust – iGate, which Capgemini acquired in 2015 for $4bn, has been working with McDonald’s for 10 years.

The agreement will see Capgemini open a support centre for McDonald’s in Chicago, showcasing its applications and offering jobs to local people.

This will help McDonald’s to comply with US president Donald Trump’s demand for US companies to reduce the number of jobs in the US carried out by non-US citizens or being performed offshore, with a commitment to US jobs.

In a similar vein, Indian IT services giant Infosys recently announced that it would increase its US workforce by 10,000 over the next two years, opening four technology hubs. The company’s new US hubs will focus on emerging technologies, such as artificial intelligence, cloud and big data.

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