Joanna Shields joins the government’s digital revolution


Joanna Shields joins the government’s digital revolution

Caroline Baldwin

Chair of Tech City UK, Joanna Shields, is joining the Prime Minister’s Digital Taskforce to represent the digital sector.

During London Technology Week, Shields was appointed to the unpaid role of the prime minister’s adviser on the digital economy. In this capacity she will now be joining the government’s Digital Taskforce.

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Headed up by Cabinet Office minister Francis Maude, who leads the government’s digital-by-default agenda, the Taskforce has asked Shields to join to ensure the group has expertise from the digital sector. The Taskforce includes the newly appointed digital economy minister, Ed Vaizey.

The previous winner of the Computer Weekly Most Influential Woman in UK IT, Shields will advise prime minister David Cameron on policy matters in the digital industry. Her goal is to focus of digital entrepreneurship.

“The UK’s digital economy is predicted to expand at a rate of 11% a year until 2016, and is currently growing faster than the other G20 countries,” said Shields.

“We must continue our leadership position and create the building blocks to ensure Britain becomes the most capable and competitive nation in the digital economy. I'm delighted to serve in this role as the prime minister's adviser on the digital economy to further these goals."

Meanwhile she will support the Digital Taskforce, whose objective is to make the UK the most capable and competitive digital nation in the world.

Shields headed up the government initiative Tech City UK as CEO, until she stepped down from the role in January 2014. Alongside the digital advisor role, she continues as  executive chairman at Tech City UK.

Shields was replaced by ex-marketing director of BlackBerry, Gerard Grech who is keen to push the Tech City brand out to the rest of the UK and support technology startup clusters outside London.

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