UK training firm Free:Formers will be teaching digital skills to a group of 16 to 25-year-old Chinese digital natives as part of China’s drive to boost its creative industry.
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The digital skills training startup company has been invited by Chinese policy-makers to the TIF-IN China conference in Qingdao to lead a digital workshop designed for young people.
Free:Formers’ One Day Digital Accelerator workshop offers business-relevant training, covering how to make a mobile web app and a website, launch an advertisement, integrate social media tools and understand how to use web services safely.
The training company has a ONE:FOR1 business model, which means for every business person it trains it also trains a young person for free.
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Free:Formers managing director Emma Cerrone said China has skills across many industries, but is only starting to develop a strong global creative industry.
"As such, the Chinese government is actively seeking strong overseas relationships with innovative businesses," she said. "China realises one of the UK’s greatest exports is its creative industry, and that is why Free:Formers has been invited to participate in the key international event.”
The TIF-IN China conference is part of a trade agreement between UK Trade & Investment and the Chinese government, potentially worth £2bn.
“China is a territory of significant importance to global technology companies. Making it in China is notoriously difficult if you don’t have a route in. However, there are limitless opportunities for creative digital startups to spark a change in China. This venture to China is an opportunity for us to meet Chinese investors, as we look for opportunities to expand internationally,” added Cerrone.