Wales will take the post of co-chair at the mobile operator, which donates 10% of every customer’s bill to the charity of their choice. The company also gives 25% of its overall profits to the TPO Foundation, which shares out the money between good causes, including the NSPCC, Dimbleby Cancer Care and Childline.
Wales will be involved in every business element of TPO but will focus on making the Shoreditch-based start-up a global player, bringing more users on-board and, in turn, bringing more funding to charities.
“With over four billion mobile phone subscribers forecast for 2016 worldwide, TPO has huge potential for viral growth and the more it grows, the more money will pass to the people and communities that need it,” Wales said.
“Only a small percentage in global take-up will make a massive difference to people’s lives. Just as Wikipedia grew virally as communities wanted to work together to liberate knowledge, so I believe TPO will grow in a similar way as communities work together to support good causes across the globe.”
Andrew Rosenfeld, founder and fellow co-chair of TPO, said: “The TPO philosophy is to share its success with those who really need it. Donating to good causes through commercial success, and empowering the customer is an idea whose time has now come.
“This is why I'm so excited that Jimmy, who used the power of communities to change the world, is taking the lead at TPO to do the same again.”
TPO launched in 2012. The company offers SIM-only deals on either 30-day rolling contracts – starting at £5 but with an unlimited bundle for £14.99 – or on a pay-as-you-go basis.