Yahoo reveals plans for UK teen’s Summly

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Yahoo reveals plans for UK teen’s Summly

Warwick Ashford

Yahoo has revealed what it plans to do with technology acquired from UK teenage developer Nick D'Aloiso when it bought his app Summly for around £20m in 2013.

The company has incorporated the news summary technology in a new Yahoo News Digest service that automatically compiles content chosen by human editors.

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The app will draw upon multiple sources for each story, including text, images, video, maps and additional links, Yahoo chief executive Marissa Mayer told attendees of CES in Las Vegas.

Yahoo News digest will aim to deliver two daily briefings of eight to nine stories most likely to interest its users, reports the BBC.

D’Aloiso, now a Yahoo employee, said” "We found that people were willing to consume more content when it was boiled down to the most important bits," in a company blog post.

At the time of the Summly acquisition, Yahoo's senior vice-president of mobile, Adam Cahan, said the technology provided a new approach to drive interest in stories and reach a generation of mobile users.

The acquisition was in line with Yahoo’s strategy to focus on mobile users in an attempt to revive the company’s fortunes.

As part of the Yahoo’s media strategy, the company also announced the launch of Yahoo Magazines, which delivers new stories through an interface based on recently acquired blogging serice Tumblr.

In other announcements, Tumblr CEO David Karp announced that all of Tumblr's ads would now be powered by Yahoo, allowing it to improve targeting on the social sharing platform.

Yahoo also announced a revamped app for Smart TVs, which promises better TV and movie recommendations by analysing what users choose to watch at any given time.

And finally, Mayer revealed the acquisition of the Android app Aviate, a home screen launcher that changes its lineups of apps and notifications according the user’s location and activity.

Mayer said the “future of search is contextual”, hinting that Aviate will help Yahoo compete with the likes of Google’s Now and Apple’s Siri assistant, according to US reports.

Since former Google executive Marissa Mayer became CEO at Yahoo, she has overseen an overhaul of products such as Yahoo Mail and a string of technology acquisitions.

On taking over the role of CEO, Mayer said her top priority was to create a coherent mobile strategy to reverse years of declining key display advertising revenue.


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