Alexandra Zagury was today confirmed as the new managing director for BlackBerry in the UK and Ireland.
The executive has been at BlackBerry since 2008 and was the company’s first MD for Turkey. However, she will now leave her most recent role as vice president and MD for South Africa, Southern Africa and Turkey to take over the UK post.
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“The UK & Ireland combined is one of BlackBerry’s most successful and strategically important markets,” said Zagury. “My number one priority is to continue to serve all of our customers and focus on driving the ongoing adoption of the BlackBerry 10 platform, BlackBerry Enterprise Service 10 and the BBM mobile social network.”
The top job in the UK was freed up this summer when previous MD Rob Orr left after just 10 months in charge. He was appointed in 2012 during a reshuffle of top execs by the now outgoing CEO Thorsten Heins in preparation for the launch of the firm’s BlackBerry 10 mobile operating system and accompanying handsets.
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Orr resigned with immediate effect in June and revealed two weeks later he was moving to rival mobile manufacturer Samsung to take over as vice president of business to business for Samsung’s European Telecommunications Operations (ETO).
Now, BlackBerry’s future is more precarious than ever after a $4.7bn bid for the company by its biggest investor Fairfax Financial Holdings was abandoned last week – a move that also resulted in the departure of Heins.
Former Sybase CEO John Chen has taken the reins for now with Fairfax proposing a $1bn investment into the firm rather than a full scale buyout.