Wi-Fi is set to become friend rather than foe of mobile operators as the firms are starting to see the benefits...
instead of the threat of the wireless connections.
This was the belief of Edgar Figueroa, president and CEO of the Wi-Fi Alliance, which is in charge of standards within the industry, as well as encouraging innovation.
Wi-Fi has been blamed by many in the mobile space for cutting into operator’s revenues, enabling over-the-top services such as Skype or Whatsapp to run over handsets, circumventing mobile networks.
Figueroa has had such conversations with the networks – of the Alliance’s 600 members, around 10% are mobile operators – but he claimed this attitude had changed to one that welcomed the technology.
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“All operators around the world have a Wi-Fi strategy without exception, which is not surprising when 71% of wireless traffic travels over Wi-Fi connections,” he claimed. “These strategies vary depending on each operator but we are in the dawn of new business models being rolled out.”
Figueroa said a number would become Wi-Fi providers themselves to keep their customers or win over new ones, while others would co-operate with [more established] players. Either way, the days of operators damning the world of Wi-Fi were now in the past.
“The era of reticence and resentment is gone,” he said. “Operators are now embracing Wi-Fi and are going to roll it out, be it as a new revenue stream or a way to offload data that is burdening their networks.”
“The fact is consumers are demanding Wi-Fi so operators need to provide it.”