Nokia brings real-time maps to Mitsubishi Motors


Nokia brings real-time maps to Mitsubishi Motors

Jennifer Scott

Mitsubishi Motors has signed a deal with Nokia to incorporate its Here map technology into its cars.

The partnership will enable a number of models made by Mitsubishi to get real-time traffic information, weather forecasts and even up-to-date fuel prices straight to the vehicle.

Multiview map - Award-winning product design of 2009

By using a HD radio system, Nokia claimed to be able to provide information on four times as many roads as the standard used for in-car navigation and said real-time data was delivered 10 times faster than rival products.

Initially only US customers will benefit from the technology with Here being built into Mitsubishi’s 2014 models: Lancer, Lancer Evolution, Lancer Sportback, Outlander and Outlander Sport. However, Nokia is looking to partner with more manufacturers in more local regions to bring the same capabilities to European cars.

“We were the first company to support the launch of in-car navigation in Mitsubishi's vehicles back in the late 1990s, and now we're offering real-time traffic, weather updates and fuel prices in HD in North America,” said Ogi Redzic, vice-president for connected driving at Here.

“Mitsubishi car drivers are again among the first to take advantage of the latest technology development and our expansion to HD emphasises our deep commitment to improve the driver experience.”

The deal comes as Nokia finalises its acquisition by Microsoft, announced in September 2013. Microsoft is buying Nokia’s devices, patents and mapping services for $7.2bn.

Once completed – expected in early 2014 – around 32,000 of Nokia’s employees will move under the Microsoft umbrella and its current CEO, Stephen Elop, will become head of devices and services for the US software giant.

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