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Yahoo CEO Marissa Mayer begins product overhaul

Warwick Ashford

Yahoo has announced new versions of its Yahoo Mail in the first major product overhaul since Marissa Mayer became CEO.

As well as revamping standard Yahoo Mail, Yahoo has released new versions of the web mail service for smartphones and tablets in line with the former Google executive’s focus on mobile devices.

Marissa Mayer said in a blog post: "You've told us loud and clear that you want fewer distractions when it comes to email. You want to quickly login, communicate, and get on with your day."

As part of the email overhaul, the company also released a Yahoo Mail app for Apple's iPhone, updated its app for the Android operating system and released an app Microsoft's Windows 8 operating system (OS).

Yahoo Mail is the third largest web mail service in the world after Google and Hotmail, but it is the leading service in the US, according to the Telegraph.

The revamp, which comes after a 7% worldwide decline in Yahoo Mail users in the past year, is expected to be the first of a series of product overhauls under Mayer’s leadership.

Analysts say Yahoo's online products have failed to keep up with rivals in integrating mobile and social media features.

The revamp is seen as an attempt by Yahoo to ensure that Yahoo Mail stays popular with the younger generation of users by making its web mail service available across all major mobile platforms.

On taking over the role of CEO, Mayer said her top priority was to create a coherent mobile strategy in an attempt to reverse years of declining key display advertising revenue in the face of competition from rivals Google and Facebook.

Mayer took over a chief executive in July from interim CEO Ross Levinsohn. Levinsohn was appointed in May after CEO Scott Thompson quit Yahoo over inaccuracies in his corporate biography.

Thompson's departure came just four months after taking over as chief executive from Tim Morse, who had held the role on an interim basis after Yahoo's board removed Carol Bartz as chief executive in September 2011, after she failed to deliver significant turnaround in two and a half years.

 


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