Research in Motion (RIM) and Samsung claimed the second and third spots respectively, followed by Samsung, Motorola, Sony Ericsson, HTC, Sharp, HP, Palm and LG.
The Vendor Matrix is an analytical tool designed to provide an understanding of vendors’ positions in specific markets. Vendors are assessed on the important parameters of “innovation” and “implementation” across several criteria unique to each vendor matrix, such as customer wins, contract awards, global reach, market share, patents, R&D spending, time to market and first movers, among others.
Under "innovation," ABI Research examined user interface customisation, handset differentiation, patent portfolio, battery life, handset size, support for third party application developers, the presence of a common and concise API, and operating system source code licences.
"Implementation" included smartphone shipments, brand equity, the number of smartphone models in the range, choice of OS, the company’s first-to-market status, its smartphone market share, its smartphone average selling prices (ASP), its distribution network, operator relationships, manufacturing facilities, ODM partnerships, overall handset ASP and overall handset market share.
Commenting on the results, ABI vice president and research director Stuart Carlaw said, “Nokia’s commitment to driving smart OS into a wider range of devices, and the success of its N series devices, especially the N95, gives it a huge market presence. Looking to the future, this segment will become increasingly crowded as Linux-based new entrants try to erode Nokia’s position.”