Vodafone is to offer a new eBay mobile service to customers, enabling them to keep up with their latest purchases, wherever they are and whenever they wish.
The eBay application will be free to download on Vodafone live! or embedded on key customer Vodafone handsets.
Launching in Italy initially, the new service will be available across Europe later this year.
The eBay mobile application, accessed directly from the customer's handset, will include the ability to search and browse items, find deals, bid on items and buy fixed price products.
The application will help consumers track their eBay activity in real-time on their phone and will also ensure their mobile and web activity is synchronised.
“As we move closer to the convergence of web and mobile, it is essential that we can offer our customers leading internet-based services, such as eBay, in an easily accessible way," said Frank Rövekamp, Vodafone global chief marketing officer.
“There is a strong demand from eBay users to benefit from a mobile application where they don't miss the end of auctions and bid back when they are outbid.
Today's announcement offers just that,” said Rövekamp.
Henri Moissinac, head of eBay Mobile, said, “We are thrilled to launch a new rich mobile experience for eBay with Vodafone. Working with Vodafone will help us build and deploy best-in-class mobile services for our users.”
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