Business partners to be offered integrated on-demand CRM


Business partners to be offered integrated on-demand CRM

Tash Shifrin

On-demand customer relationship management firm has announced a partner edition to help businesses share CRM and marketing services with partners.

The Salesforce Partner Edition, Partnerforce, is designed to give sales managers an integrated view of their sales and distribution system, including both direct and indirect sales organisations, through a customised on-demand portal.

It includes integrated dashboards display forecasts and analytics across direct and indirect sales channels.

It offers an integrated deal registration and opportunity management function to streamline communication between businesses and their and partners, along with a Partner Lifecycle Management function covering partner recruitment, marketing, selling and performance measurement.

Partnerforce is designed to be easy to use through the web in order to encourage adoption by partner firms. Businesses will also be able to share other on-demand services with their partners, through’s AppExchange application sharing service. is launching its new product against a background of increased interest in on-demand services that saw the company’s revenues grow 77% between 2004 and 2005.

In February, posted record fourth-quarter revenues, despite problems with its $50m “Mirrorforce” datacentre infrastructure, installed in November 2005.

Email Alerts

Register now to receive IT-related news, guides and more, delivered to your inbox.
By submitting your personal information, you agree to receive emails regarding relevant products and special offers from TechTarget and its partners. You also agree that your personal information may be transferred and processed in the United States, and that you have read and agree to the Terms of Use and the Privacy Policy.

COMMENTS powered by Disqus  //  Commenting policy