Business partners to be offered integrated on-demand CRM

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Business partners to be offered integrated on-demand CRM

Tash Shifrin

On-demand customer relationship management firm Salesforce.com has announced a partner edition to help businesses share CRM and marketing services with partners.

The Salesforce Partner Edition, Partnerforce, is designed to give sales managers an integrated view of their sales and distribution system, including both direct and indirect sales organisations, through a customised on-demand portal.

It includes integrated dashboards display forecasts and analytics across direct and indirect sales channels.

It offers an integrated deal registration and opportunity management function to streamline communication between businesses and their and partners, along with a Partner Lifecycle Management function covering partner recruitment, marketing, selling and performance measurement.

Partnerforce is designed to be easy to use through the web in order to encourage adoption by partner firms. Businesses will also be able to share other on-demand services with their partners, through Salesforce.com’s AppExchange application sharing service.

Salesforce.com is launching its new product against a background of increased interest in on-demand services that saw the company’s revenues grow 77% between 2004 and 2005.

In February, Salesforce.com posted record fourth-quarter revenues, despite problems with its $50m “Mirrorforce” datacentre infrastructure, installed in November 2005.


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