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Retail giant is e-commerce king



Matthew Burgess

Web sites run by high-street retailing conglomerate Kingfisher plc are now the second most popular group of British shopping...



Matthew Burgess

Web sites run by high-street retailing conglomerate Kingfisher plc are now the second most popular group of British shopping sites on the web.

The company boasted of its success with e-commerce in a Christmas trading results presentation to the City.

In a statement the company said, "According to MMXI, the group's UK internet sites had the second largest number of online shopping visits in the UK."

The company sold its 38% stake in European Internet service provider LibertySurf earlier this month.

Kingfisher unveiled a major e-commerce strategy in June, based on a dedicated e-Kingfisher division. The group includes B&Q, Comet, Superdrug and Woolworth among its retail brands.

Kingfisher's claim is based on adding results for all its Web sites together. When individual retail websites are considered, the leading sites in November and December, according to MMXI, were:

1 www.Amazon.co.uk

2 www.Amazon.com

3 www.Argos.co.uk

4 www.Tesco.com

5 www.Dixons.co.uk

6 www.Comet.co.uk

7 www.Shopsmart.co.uk

8 www.Jungle.com

9 www.PCWorld.co.uk

10 www.WHSmith.co.uk

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