Online growth at Sainsbury’s continues


Online growth at Sainsbury’s continues

Angelica Mari

Supermarket giant Sainsbury has reported growth in the web-based areas of its business over the first half of 2010 and announced plans for continued investment in technology.

The company's online groceries arm saw annual sales increasing by more than 25 per cent, with weekly orders in excess of 120,000. According to the company, with over 90% of households are now able to access the web service and product availability has also been boosted.

Following the launch of a non-food online range last year, the company introduced a 'Click & Collect' service, whereby customers can now buy their products online and then collect them from selected stores. The service is now available at over 140 stores.

Non-food sales at Sainsbury's grew at more than three times the rate of grocery growth, the company said. According to the retailer, its insurance arm has also experienced growth, driven by an improved online offer.

"We are pleased with the growth of our channels and services as we continue to extend our offer to more customers," said Sainsbury's chief executive, Justin King.

"We are proud of our high standards of customer service and availability both in-store and online and we have continued to invest in improving the customer shopping experience and service," he added.

In other technology improvements, self-scan checkouts have been installed in a further 365 stores in the last six months in a bid to improve customer experience and reduce queue times at the till.

The company added that investment in new supply-chain technology, real-time ordering and forecasting is set to "significantly" reduce waste and will cut carbon emissions by over 1,400 tonnes a year. The improvements have also prompted a reduction in packaging by eight million kilos in the past year.

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