Business is making a serious mistake by treating anti-malware systems as a commodity, says Kaspersky Lab.
The Russian security firm, which aims to become a major security supplier to small, medium and large business by 2014, is pursuing a high value approach.
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"Anti-malware protection and lowest cost of protection are key elements of this approach," said Keith Maskell, vice president, corporate business at Kaspersky.
In the face of increasingly complex threats, business needs to understand that all anti-malware does not do roughly the same thing, he told Computer Weekly.
A well thought-through anti-malware strategy should form the foundation of any multi-layer defence system for business networks, said Maskell.
Anti-malware protection is critical, he said, because all attacks rely on malware at some point, whether it is on desktops, in e-mail, in web content or within networks to access data on servers.
Detecting and killing malware, therefore, is core to the 12 products and services Kaspersky Labs is launching in Q4 2010 in support of its high value approach.
Anti-malware is also an important part of aiming to provide lowest cost of protection, said Maskell, as preventing infection is less expensive than dealing with its effects.
To further reduce costs, Kaspersky software is designed to run on older hardware enabling business to sweat assets and enable faster scanning with no impact on productivity, he said.
Other key elements include global support in local languages, a built-in management console, and future proofing, said Maskell.
In following malware trends and preparing for virtualisation, he said, Kaspersky Labs is aiming at ensuring its products and services remain in touch with changing threats and computing environments.
All products launched this quarter are "VMware ready" and include protection for Linux and Mac operating systems, said Maskell.
"Many businesses use Mac-based systems, which could be targeted as a way into the corporate network, and an increasing number of business servers run Linux," he said.
In December 2009, Kaspersky Lab outlined a six-year plan for an aggressive roll-out of security products and services tailored for business.