Twitter has revamped its website to be faster, easier to use and more capable of handling photos and videos in the biggest overhaul in its four-year history.
The new design enables users to view photos, videos and other media without going to another site and make it easier to find out more about other Twitter users.
The new-look site is aimed at increasing user engagement on the site to increase its revenue-earning potential, the micro-blogging firm said.
The redesign is part of Twitter's new advertising efforts aimed at making it easier for marketers to use multimedia, according to the Seattle Times.
For example, a movie studio advertising a new film using the promoted tweets service will be able to display a video trailer on Twitter.com.
"The opportunities for monetisation are actually tremendous compared to the existing site," said Jason Goldman, head of products.
The micro-blogging firm is still seeking ways to maintain growth and generate revenue as competition in the social-networking market intensifies.
But Twitter has not yet shown the new design to advertisers or come up with any new advertising formats, according to the Financial Times.
Twitter said it has reached agreements with 16 video websites to embed their content in the Twitter site, including YouTube and Flickr.
The company said it will begin rolling out the new design immediately, but gave no indication of when it will be available to all users.