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Schroders gives staff social media services to increase productivity

Bill Goodwin

The asset management and private banking company Schroders is turning to social media to help its staff communicate more effectively and to cut spiralling volumes of e-mail.

Schroders, which manages assets worth £167.9bn worldwide, plans to replicate external services, such as Twitter and Facebook, on its internal networks.

James Duffy, head of intranet at Schroders, said the project will help employees to work more efficiently.

"We are planning to introduce social media features commonly used on the internet and to use those to enhance our communication. Our profile pages on the directory will be much more social, have a Facebook feel, right up to being able to provide an update through a microblogging facility," he said.

The financial services company plans to roll out social networking tools by using collaboration tools that came bundled with Schroders' content management system Vignette.

"We don't have to go out and buy any new technology. We have re-purposed our existing technology," said Duffy.

Schroders plans to roll out a search tool that will enable employees to locate other staff members with the expertise and information they need in their work. The tool will feature a tag cloud, making it easier for people to locate and network with other employees with the right skills.

Another plan is to encourage staff to use instant messaging to cut down on e-mail traffic. About 80% of e-mails in Schroders need to be answered there and then, said Duffy.

"Using instant messaging I know the person I want to communicate with is there," he said. "If I want to share a file, it will be better to share that on my personal space on the intranet, rather than by e-mail."

It will encourage employees to use micro-blogging internally to respond to queries and give updates on their status and activities.


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Schroders is a member of the Intranet Benchmarking Forum, which provides consultants to benchmark the performance and usability of Schroders' intranet.

"I know there are some parts of the intranet I need not be too concerned about because IBF is going to look after that. We are measured on usability and design, layout and accessibility," he said.

Duffy said it made no sense for employees to be able to use social networking tools out of work, but then be prevented from using them inside work.

"It's about being able to communicate and collaborate more effectively. Most organisations are using a very limited tool set to communicate and collaborate - face to face and e-mail. But externally on the web a whole suite of tools have been made available to communicate. That's the idea, simply taking the benefit from the web and bringing it internal," he said.

"People are used to using tools such as Facebook and Twitter externally. They are coming into the workplace and finding the only tools they have to communicate are face to face, telephone and e-mail," he said. "There is a clear requirement that we use social media internally."


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