Sports marketing agency Fast Track has invested in e-mail continuity technology to avoid potential losses of £8,000 an hour.
Staff rely heavily on e-mail to manage marketing activities from contract negotiations with sports event sponsors to selling TV rights to broadcasters worldwide.
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Events managed by Fast Track include the Aviva UK Grand Prix and British Basketball at the O2 Arena.
The agency is also providing consultancy services to the 2009 British and Irish Lions Tour taking place in South Africa.
"We wanted our teams in South Africa to be independent and unaware of any disruptions to IT operations in London," said Magnus Leask, IS director at Fast Track.
Neverfail guarantees that 170 staff in eight locations around the world can access documents, e-mail and social media even if the company's IT systems are disrupted.
All staff are automatically switched to a cloned secondary site in Maidenhead if the system detects any failure of connectivity with the primary site in central London.
Before Neverfail, Fast Track was using tape backups for its IT systems, which meant hours of disruption to e-mail if there was a power failure in London, said Leask.
"Unlike its competitors, Neverfail allows us to keep our e-mail operation in-house, provides failover to Blackberry devices, and helps us manage bandwith use," he said.
The easy switch between the two sites also enables Fast Track to apply security updates to the primary site without any disruption to business.