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But this year is going to be different in some respects from 2010. While David Cameron might prefer to use the 'd' word 'difficult' I'm happy with different. We are not going into this year with anything other than a sense of realism.
Last year there had been hopes that the growth of old would have returned by the end of the year and once the uncertainty of the election was over we could all settle down to something resembling 2007.
However we stand at the start of 2011 knowing full well that this year will be one involving hard work and no one is holding onto unrealistic hopes around what might lie ahead. If things do pick up earlier than the last quarter of the year then its going to be a bonus.
The upside of knowing that the year is going to be a challenge is that we can all roll up our sleeves and get stuck in. Thinking positive is my mantra this year and it's a state of mind that the channel does plenty to inspire.