Former Bell Microproducts director Colin McGregor has joined forces with Anthony Young at channel consultancy Demuto.
McGregor left the distributor months ago to set up brain4change, a consultancy offering self-development workshops and exec coaching services, but is teaming up with Young who departed Bell two years ago.
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Young said resellers needed tools to cut through vendors' marketing messages that were often developed in the US and not tailored to local requirements: "Resellers are swamped with information from vendors and not all of it is useful".
A sales qualification tool developed with French firm ConservIT and a managed services e-learning platform are among the services packaged by Demuto that are "tailored solutions for local [reseller] customers," added Young.
These services worked well with his own aspirations at brain4change, said McGregor, who added he would help to develop e-learning, sales optimisation and growth programmes in the coming months.