Dead Men Don't Read Mailshots - Capscan's new service will save you from investigating phoney leads

Scenes from the Steve Martin film Dead Men Don't Wear Plaid, a spoof on the genre of tough guy private detectives, usually played by Humphrey Bogart. Do Dead Men Read Junk Mail? If not, Capscan can save you from investigating dead leads. Did you know that dead people receive 59 mi


dead-men-don-t-wear-plaid-original.jpg
Scenes from the Steve Martin film Dead Men Don't Wear Plaid, a spoof on the genre of tough guy private detectives, usually played by Humphrey Bogart. Do Dead Men Read Junk Mail? 

If not, Capscan can save you from investigating dead leads.




Did you know that dead people receive 59 million pieces of junk mail every year? Are zombies a key demographic that marketing managers have identified? It would surprise nobody, given what we know about marketing managers.

In fact, the truth is even more unedifying than that. The reason for all this ghost mail is that Britain's databases are woefully inaccurate. It's wasting companies 30 per cent of their marketing budget.

Now Capscan has a 12 point programme to combat this. As part of this scheme, it has launched a new version of Capscan Integrity, its online data cleansing, suppression and enhancement tool. 

For more information, contact Capscan

In the meantime, here are our favourite quotes from the film Dead Men Don't Wear Plaid

This was last published in April 2011

MicroScope+

Content

Find more MicroScope+ content and other member only offers, here.

Read more on Salesforce Management

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

ComputerWeekly

SearchITChannel

Close