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Eaton enhances partner programme to support datacentre strategy

Power specialists are reacting to the growth of data centres by making sure their channel partners are able to react to the opportunity

Power specialist Eaton has finessed its channel partner programme as it looks to inspire more involvement with partners on its data centre strategy.

The power protection players are enjoying decent market conditions as the more customers look for reliability and local data centres that are always going to be on.

Eaton has responded to those market conditions with some enhancements to its Power Advantage Partner programme, including a fresh portal, online training and a new deal registration facility.

“In the era of digital; transformation, organisations are more dependent than ever on their IT systems and infrastructure and the reliability and availability of power is major concern. They know that it’s vital to protect themselves from power surges and outages while also keeping their costs under control and reducing their impact on the environment," said David Oddie, IT channel partner manager EMEA at Eaton.

"We depend on our partners to deliver our products and adapt them to suit the customer’s environment and needs," he added.

“This further investment is part of Eaton’s ongoing commitment to ensure partners get the very best support, enablement, guidance and, most importantly, quick and easy access to information and funding," he said.

The changes to the partner programme have got the thumbs up from the vendor's distribution partners with Steve Martin, business unit manager at Tech Data, commenting on the current market conditions.

“Efficient, effective power management is absolutely vital for critical IT deployments today – from the largest data centre to the smallest cluster of servers," he said.

Eaton's views about the market echo its rivals with APC by Schnieder Electric commenting at the Canalys Channels Forum event about the future prospects for growth as a result of the increase in edge computing.

"We are bullish about what we are seeing out there and for our channel," said Rob McKernan, svp, Europe & IT channel globally at Schneider Electric.

"We have seen the off-premise cloud build up [over the last five or six years] and that shift has occurred in Europe. We are working on large datacentres for the web giants," he said.

"But this concept of edge is not just wishful thinking. Over the last 12-18 months we have seen a definitive switch," he added "We are seeing this push back to local and regional data centres. The go to market for us and other technology companies is 100% through the channel."

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