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Huawei leaning on Exertis to reach enterprise resellers

An event next month organised by the vendor and its distributor is designed to recruit more enterprise partners to the fold

 Huawei has been vocal in the last few weeks about its commitment to the channel and determination to make life easier for partners and to attract more to sign up.

At the start of the month the vendor outlined a fresh partner programme that had included $250m being spent on the effort, with $70m of that being earmarked for co-marketing.

The announcement about the channel changes came at the same time the vendor was holding its Connect 2017 event, which this year focused heavily on digital transformation.

Just weeks after that announcement the telco specialist has joined forces with Exertis, which is the sole distributor to have be certified services partner certified, to engage with more enterprise resellers.

“Huawei continues to deliver considerable growth in the channel, and gives partners a real edge in enterprise infrastructure," said Kevin Matthews, enterprise sales director at the distributor.

Exertis is actively working with those resellers and vertical specialists that could come on board to start selling Huawel and help get the firm into more enterprise accounts.

Huawei has made no secret of its ambition to be a 100% indirect player and the need for more enterprise serving resellers to help it achieve that ambition.

The distributor and vendor are holding an event in Bradford next month to showcase the proposition to partners with details of how they can work with the vendor and an update on the product portfolio.

“Huawei’s technology spans not only self-developed infrastructure covering servers, storage, networking, security, and unified comms, but also unique technologies addressing high-speed datacentre connectivity and reduced networking complexity.  Such technological innovation and depth provides huge growth potential and working with Huawei is a great opportunity for partners looking to differentiate from their competition," said Michael Rae, Huawei enterprise channel director.

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