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It has been a while since a reseller pitching a data centre had a conversation at the processor level but AMD has decided to step back into that ring and give Intel a run for its money.
AMD has been in the server space for years and for the last decade has been seen as being second in the race with Intel but feels that with its latest architecture it has the chance to take the fight to its great rival.
For the channel the launch of the EPYC data centre processor provides a talking point that should spark some conversations with customers and gives partners something different to talk about.
“EPYC processors offer uncompromising performance for single-socket systems while scaling dual-socket server performance to new heights, outperforming the competition at every price point. We are proud to bring choice and innovation back to the datacenter with the strong support of our global ecosystem partners," said Lisa Su, president and CEO of AMD.
To support the processor launch some of the big server players have lined up products that will be available to the channel, including options from HPE, Dell, Lenovo, Asus, Gigabyte, Supermicro and Tyan.
AMD is in a position to quote plenty of benchmark studies that indicate the processors deliver speed and reliability and are pitching them as tech that should be used to support cloud, machine intelligence and critical entteprise workloads.
“Starting with the Cloudline CL3150 and expanding into other product lines later this year, the arrival of EPYC in HPE systems will be welcomed by customers who are eager to deploy the performance and innovation EPYC delivers," said Antonio Neri, EVP and general manager Enterprise Group, HPE.
There was a similar message coming out of the other leading server players with Ashley Gorakhpurwalla, president, server solutions division at Dell EMC, claiming that its PowerEdge servers combined with the AMD technology would provide performance and security improvements.
Paul Ju, vice president and general manager, Lenovo Global Hyperscale Business, talked about a chance for customers to reduce TCO as a result of the processor and server performance improvements.
At the same time AMD also launched its Radeon Instinct accelerators that are targeting the high powered computing market and should be in the hand of partners soon.
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