Hewlett Packard Enterprise
Hewlett-Packard Enterprise has ushered in a raft of improvementsw to its partner programme as it underlines just how important the channel is as a route to the SME market.
The vendor is holding a partner shin dig in Boston this week and used the occassion to launch some fairly major changes to its channel programmes as it looked to deliver on a theme of accelerating growth with resellers.
The main announcements at the Global Partner Conference are all designed to support partner growth ambitions with some fresh channel tools and the expansion of the Partner Ready programme.
The vendor has used GPC to launch the first six, of a planned total of 11, partner competencies designed to encourage the development of expertise around specific areas, including data management, incident recovery and application development and transformation.
Another change to the Partner Ready programme is to make it available to Aruba partners that had been previously part of that vendor's PartnerEdge scheme and there will also be a track for service providers.
Nick Brown, head of HPE's channel partner business in EMEA, said that different business models were emerging and it had to be able to cater for the needs of the traditional players as well as the service providers.
He added that the competencies would, "help partners evolve to a more solution type model".
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HPE's Partner Ready programme will have a total of 11 competencies, with a batch having launched now. The remainder will be rolled out over the next year
Application development and transformation
Data management infrastructure and architecture
IT automation and orchestration
Risk management and secure design
Threat detection and response
Data discovery and assessment
Data analytics and business insight
Brown added that more efforts were also being made to make it easier for the channel to pitch products and services.
"We are streamlining how partners can sell to customers. HPE Finance will provide a plug and play interface to give a service for customers to choose how they want to buy technology," he added.
"These announcements are all about accelerating growth for partners in a shifting landscape and are designed to help partners grow faster.
Partners should get to hear a bit more about how important they are to HPE when the firm's CEO Meg Whitman delivers her keynote later today. If the comments she made to analysts following last week's third quarter results were anything to go by the chances are that Dell will come in for some stick as the consequences of the EMC merger get tackled.