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TmaxSoft expands EMEA operations through partner recruitment drive

Mettlesome South Korean company seeks new partners to drive growth of its Tibero database management solution in EMEA

Database provider TmaxSoft says that it is recruiting new channel partners as part of an aggressive expansion programme throughout the EMEA region.

The plucky South Korean company, which is making a name for itself by sticking it to the man – aka Oracle – said there will be a particular focus on building a channel network in Germany, France, Spain, Italy, Benelux, the Middle East and Africa.

TmaxSoft’s goal is simple. To become “the world’s top software company”. At first glance, this ambitious mission statement looks to have been drafted on the back of a napkin after watching a few too many episodes of Pinky & The Brain, but the South Korean underdog is a shrewd operator and is choosing its battles wisely. Its portfolio of software includes OpenFrame, a scalable Mainframe re-hosting solution, the TIBERO relational database management system, and JEUS, a web application server for Java EE. The firm, which enjoys a 40% market share in its home country, also recently announced its own operating system, TmaxOS, and productivity suite – TmaxOffice.

With double-digit growth in its global operations, the company is now looking to expand further by recruiting partners across EMEA.

“The company is targeting value added distributors, value-added resellers and systems integrators looking for viable alternatives to the traditional relational database and middleware suppliers and to establish a firm presence in the space of mainframe modernisation,” the firm said in a statement,

Bruce Choi, head of EMEA, TmaxSoft stated: “TmaxSoft plans to accomplish its vision of becoming one of the world’s top software company by demonstrating the competitiveness of its products as it expands globally. Success in EMEA is crucial for its growth plans and realising its goal. We know that there is a major opportunity throughout Europe and beyond to make a real difference to end users and our partners. We are looking for specialist partners to help us make an impact in this critical market for us. It is certainly a case of quality over quantity here. We want to make sure that we have right partners in place that really know their market.”

Carl Davies, managing director, TmaxSoft UK, added: “In the RDBMS world, there has, up until now, been a perception that there is nothing else out there, other than Oracle, that can deal with high data volumes. As such, IT departments have continued to hand over money and hope that they do not find themselves in an ‘under-licensed’ situation.”

“The opportunity for the channel to make good margins and keep customers happy is therefore restricted. We have already proved in other markets that we are a viable competitor to Oracle and can provide better pricing models for our partners to really make money from selling our products. It also differentiates them from competitors by giving them a product that can compete and is compatible with Oracle’s databases.”

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