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Netwrix has launched a global channel partners and recruited an EMEA partner head to make sure it delivers the results across that territory.
The behaviour analysis and risk mitigation specialist has cut the ribbon on a partner programme that is designed to recognise and reward the hardest working resellers and increase support on vertical markets as well as underlining it has the ability to appeal to large enterprises and SMEs.
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Matt Middleton-Leal, general manager of the EMEA region at Netwrix, said that it had made the changes to ensure it had a "solid channel strategy".
"Now we offer even more transparency into opportunities with Netwrix to help our partners track their milestones and grow their business. Netwrix will continue to encourage partners to collaborate with us by offering continuous sales and marketing support and rewarding top-performing companies, regardless of their size or markets they operate in,” he said.
The partner programme includes the availability of more resellers tools and support with a revamped partner portal and more prebuilt campaigns that can be taken out to customers.
Helping run all of that will be Ian Ashworth, EMEA channel director at Netwrix, who also has a brief to expand the partner network.
He has been in the industry for 15 years and has a CV that includes time working in the channel as well as with security and virtualisation specialists at CyberArk, LogRhythm, Citrix, Toshiba International Systems, Computacenter, Equanet and GN Netcom.
“Building close relationships with our partners is essential for achieving sustainable growth across all regions. Since we understand that channel is an extension of the company, we are launching the new channel program to create healthy competitive environment and support highly motivated partners by providing them with tools, resources and programs necessary to drive profits and customer demand,” said Ashworth.