IBM has released a raft of products designed to tap into the social media world as it looks to take advantage of a market that analysts are predicting will be worth billions.
By submitting your personal information, you agree that TechTarget and its partners may contact you regarding relevant content, products and special offers.
Big Blue has undertaken its own research indicating that 82% of CMOs intend to increase the use of social media over the next three to five years and Forrester expects it to be a market worth $6.4bn by 2016.
IBM has been holding a social media shindig this week in the US and against that background has revealed software and cloud services that include a web-based social networking environment for HR specialists to exploit.
It also has its own social networking platform and has revealed it has a social email client in beta phase as well.
"Social business has transitioned from being an emerging idea to a fundamental platform that clients everywhere are using to change the way they empower their employees and engage their customers," said Alistair Rennie, general manager, social business at IBM.