The continuing expansion of Google has seen the internet giant move into the security market through its acquisition of Postini, with "business as usual" the message to the channel.
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As it moves beyond the consumer market to try to build an application suite with enterprise appeal, the internet company has picked up Postini for $625m (£308m) in a cash deal that should strengthen the security of its Google Mail messaging system.
Google has been actively beefing up its enterprise credentials, appointing Ingram Micro as a distributor for its applications earlier this month (MicroScope, 2 July).
Peter Lorant, senior director of EMEA marketing and channel enablement at Postini, said the channel had nothing to worry about following the announcement of the tie-up: "We have been told by Google that it will be business as usual. Postini will be a subsidiary in the Google empire but there will be better integration with its apps."
He added that rather than fear the change its partners should be excited about the possibility of being connected with the "Google halo" that should lead to more sales.
In a statement, Google CEO Eric Schmidt said the acquisition would ensure it met the security levels that businesses demanded around their messaging systems.
Soeren Bech, business director EMEA at Tumbleweed Communications, said Google was in a dog fight with Microsoft to convince business users that its mail system was the most secure, but added the deal should help bolster the position of the security sector.
"[The deal] is a credit to the market because it signals its importance and validates the market," he stated.