Fujitsu Siemens is to merge its business and consumer client portfolio from 1 April when ownership of the company transfers to the Japanese brand which bought out its German partner's 50% stake last year.
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As revealed by MicroScope this week, SME and channel director Ian Newall has left Fujitsu Siemens and marketing director Gary Fowle has taken over.
"We have had a very strict line drawn between what we deemed consumer and business products but that false wall has been removed, we believe this is the right approach," said Fowle, channel sales and marketing director.
"We have tried to match our model to the channel instead of matching our partners to products," he added.
There has been a structural tweak with Darren Neath taking responsibility for distributors and VARs but handing over DMRs and retailers to retail partner boss Alistair Holland who will also handle telcos - both will report to Fowle.
Aside from a few small twists and the different operating systems the specs of the business and consumer lines were similar, said Fowle.
All partners will be able to access the entire client portfolio but Fujitsu Siemens is also mulling over similar plans for the server and storage range, which are becoming more attractive to consumers.
The demarcation of the business units and product lines will help to clarify the portfolio, said one distributor that asked to remain anonymous.
"The consumer team would do create promotions that would unsettle the B2B channel like offering similar price points on a retail box with a higher spec. This will help them go to market in a more joined up fashion," he said.