Daisy Group partners have been invited to kick the tyres of the firm's indirect partner programme at its 'Evolve' relaunch event to be held this week in the Midlands.
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The firm, which has spent much of the last couple of years fulfilling a major buy-and-build strategy in the networking space, says it is now a true UC provider and according to indirect channel head Andrew Wilson, wants to take this message out to the market more forcefully.
"It's a battle out there in the marketplace, and partners need someone to support them through those complexities," he explained, saying that the programme was designed to help partners both remain competitive and take on new skills sets.
In recent months it has also added sales support specialists around its network services, voice, mobile and data offerings to address this need, which Wilson said was already paying off.
"We've gone from not selling data services to having it account for about 20% of our channel revenues," he said.
Wilson told MicroScope that the firm was already hard at work making its recently-launched CloudSelect service channel ready, a task the firm expects to complete in early autumn.
Dean Cockett of Lancashire-based UC provider Businesswise Solutions said: "Working with Daisy as its product range has epxanded from traditional lines and calls into more modern technologies has enabled us to move into new areas and widen our sales opportunities."