Computer 2000 has set out its strategy for the next year with a focus on retail, SME, corporate business and the public sector being the main focuses of its efforts.
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The distributor used its Vendor Partner Summit in London as a venue to outline where it is heading in the next 12 months and where it believes the opportunities are for its partners.
Peter Hubbard, UK and Ireland managing director of C2000, said that it was focusing on a multi-channel approach to market with corporate business, SMB and retail already accounting for around a third each of revenues.
"Every team has a retail, SMB or corporate focus and it is all about alignment to drive one of those three channel," he said.
He added that retailers were using distribution more because they did not want to hold stocks themselves and it was doing management and drop-ship for that sector.
On the SME front Hubbard revealed that there was growth in unmanaged accounts, where the distributor has been proactively targeting fresh customers.
He said that it had "stepped up the game" in terms of the logistics and business intelligence tools it used to make sure that customers and suppliers were getting better service.
Already 71% of its orders came electronically but Hubbard said it was aiming to get that closer to 90% to make the process quicker for customers.