Cloud services specialist Rise has pitched up in the US looking to help managed service providers on that side of the pond and aiming to widen its market reach.
The channel player is attending the MSPWorld event and quoting from recent Cloud Industry Forum (CIF) research which reveals that SME customers are becoming increasingly concerned about partner reliability.
Andy Burton, CEO of Rise and also chairman of CIF, said that after the first moves to a hosted model had been made customers quickly started to ask bigger questions about reliability, security and privacy of data.
""With the rapid growth in the US cloud market, it's proven ground that once the initial adoption of a cloud service is achieved, the trend is to further extend hosted services to other core areas of the business," he said.
"In order to reduce barriers around that initial experience and commence rich partner relationships, MSPs must address their customer's concerns head-on," he added.
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