Micro-P has unveiled a financing package for resellers in a bid to unblock the orders that would come through if credit was more readily available.
The distributor has made the move to announce some financial packages around some of its key product lines in order to counteract the effects of the on-going credit crunch, which has denied resellers and their customers the chance to get access to funds.
The distributor is providing zero finance on Samsung systems and a subsidised leasing package on NEC systems that qualify on the price and length of payback terms.
But in addition the channel player is promoting other approaches which include split leasing and terms for one to seven years to make sure that its resellers can provide a range of options to the customer.
Paul Bryan, sales and commercial director at Micro-P, said that the reaction from some financial organisations towards giving resellers credit had tightened and not been relaxed in some cases.
"From the beginning of the 'credit crunch' financial institutions tightened the criteria by which they would lend money, making it very difficult to get finance at a reasonable price. Micro-P's success is dependent on the success of our resellers and the channel was, and still is, being exposed to the cold reality of financial cut backs," he said.
"It has been clear that user technology investments can only be delayed for so long and that there is a level of demand pent up in the system that needs unlocking. Micro-P therefore decided to put together a set of financial services for our channel that would ease those financial restrictions and help resellers secure more business," he added.